Turn more website visitors into clients

with email marketing, automation & results focused websites

Blair Wadman

Hi, I’m Blair Wadman

I am an entrepreneur and web designer/developer. I help business owners like you increase revenue by turning websites into business growth assets.

I'm passionate about sharing what I do for a living, and spreading good karma wherever possible. I write a weekly newsletter, called Propel Weekly, that is guaranteed to give you one great actionable idea a week that you can apply immediately to your business.

Click Here to get Propel Weekly

Latest Articles

  • LTVConf 2017

    Two weeks ago I had the absolute pleasure of attending the Life Time Value Conference (LTVConf) in Brighton, UK. LTVConf is a conference for people who are tired of trading time for money and want to move to a products business (or have already done so).The day before the event, I attended a workshop hosted by Brennan Dunn on website/email personalisation, segmentation and automation. Brennan is the master of this stuff.   Read More...

  • The best conference for independent consultants: DYFConf

    Last week I jumped on a short flight to Stockholm in Sweden, to attend Double Your Freelancing Conference EU (DYFConf). This was the first time Brennan Dunn, founder of Double Your Freelancing, has held the conference in Europe. Going to Stockholm, hanging out in a Japanese resort complete with spa pools, with like-minded people and learning from a fantastic round up of speakers - attending was most definitely a no brainer!But could it top the best conference I’ve been to?Last year I attended Mi...  Read More...

  • Write more consistently. Use Trello to manage your editorial calendar

    Building an audience through content marketing and email marketing is a great way to generate more leads and new customers online. Over time, you can educate your audience, showcase your skills, attract people who can eventually become your customers and use the act of helping to build your business.But the key is consistency. Writing engaging articles for your target market is not a one time event - it needs to be part of your schedule.   Read More...

  • Who are you blogging for?

    Blogging is an incredibly powerful business tool that can really help you grow your business over the long term. But often, when preparing to write for our blog, we can get caught up with who we should write for. We try and picture our ideal customers and wonder what they will enjoy reading in our blog posts.Will customers of a luxury cake design business want to read blog posts about how to create their own luxury cakes?Will customers of a family photographer want to learn about taking their ow...  Read More...

  • Why you need a strategy before buying a new website

    Have you ever gone to a web designer and told them you want a new website?And has the web designer obliged and started asking questions about the features you want included on the website?  If you have an established business and a website and you feel like you need a new one, then you are probably feeling like your website is holding your business back. So starting again with a new one seems like the obvious choice.If you are building a new business and don’t have a website yet, you ...  Read More...

  • To blog or not to blog

    This is the question a lot of creative entrepreneurs have. Everyone seems to be doing it but you’ve got a business to run. Do you have enough time to add another recurring task to your todo list?   Read More...

  • Focus on content over SEO or advertising

    A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social media strategy to drive traffic to their website. These things do have a place, some of the time. But I have found them to not be the most predicable and sustainable route to driving traffic and building awareness for your brand.   Read More...

  • Saving time with social media

    Leveraging social media is one of the key methods to drive traffic and awareness of your website and business. And there are plenty of social networks to choose from - Facebook, Twitter, LinkedIn, Google+, Pinterest to name a few. And of course, you don’t want to focus on just one, so you end up spending time updating all of them.   Read More...

  • Which email provider should you use?

    A friend emailed me recently and asked: If you could recommend any email marketing software that I could use to capture email addresses from a web form and then run email campaigns? A simple enough question. But not so easy to answer with the wide variety of options available.   Read More...

  • Letting your connections know about your website

    There are a lot of methods to build traffic to your business website, such as SEO, content marketing and advertising. All of these take time and money before you will start to see real results. One way to build awareness of your business website is to leverage your existing network of connections (friends, family, colleagues etc).   Read More...

  • Blog for your potential clients, not your peers

    Some business owners and entrepreneurs get into blogging because they think blogging in itself will make them a lot of money. The business is all about the blog. So you set out to create the most popular blog possible.   Read More...

  • Leverage other websites to grow your own audience

    A common misconception about websites is that if you have one, people will automatically find it. In truth, you need to put a lot of work into promoting your website on an ongoing basis. One of the most common and well known routes is search engine optimisation.   Read More...

  • Multiple niche offerings - Do I create a second brand for a new offering?

    If you have one niche offering for a defined market then you are likely to only need one website. But what happens if you have a second niche offering that is for a different market? Do you run both under the same umbrella with a single website, or create a separate brand and website for the second niche offering?   Read More...

  • Creating content that people like, trust and share

    Writing content consistently is one of the best ways that you can increase your online profile and grow your business. Creating content that really helps your audience, will naturally be shared and bring in more people. Over time, it will also attract people from search engines like Google.   Read More...

  • Educate, don't sell: An introduction to education based marketing

    People don't like being sold to. Good advertisers know this and create adverts that blend into the environment. Subtle enough to appear as if they are not trying to sell to you.   Read More...

  • What is an online sales funnel?

    You may be under the illusion that all you need is a website and it will magically start to get you more customers/clients for your business. An effective website is a good start, but it in itself is not enough. Most businesses will achieve greater success utilising an online sales and marketing funnel.   Read More...

  • 5 ways to incentivise visitors to become email subscribers from your website

    Do you offer a way for people to become an email subscriber on your website? If you do, are you incentivising it by offering additional value? If you answered no to either of those questions, you are losing potential leads which could one day become customers.   Read More...

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Who is behind Propel?

Propel was created by Blair Wadman. Blair has over 13 years commercial experience in the web industry. He has done it all, from designing websites, programming, managing web products, leading teams of developers and analysts, customer research, email marketing, and SEO. He has worked with a range of clients and brands including uSwitch, Centrica, NBC Universal, Haymarket Media Group, Whathifi, FourFourTwo, Autocar, Take a Break, That's Life, TV Choice, Gravity Global, The Economist and Flight Centre. 

These days, Blair is focused on helping business owners succeed by growing their businesses online.

“Blair is a highly experienced developer who really understands how to apply technical skills to commercial advantage. He's also a great guy and is able to communicate complex solutions in simple language.”

Julia Toni, Marketing Director at H Bauer Publishing

“Blair did such an amazing job of making our vision come to life...”

Ali Edmond, Manager, Play People Playgroup