Everything listed under: Audience Building

  • Who are you blogging for?

    Blogging is an incredibly powerful business tool that can really help you grow your business over the long term. But often, when preparing to write for our blog, we can get caught up with who we should write for. We try and picture our ideal customers and wonder what they will enjoy reading in our blog posts.Will customers of a luxury cake design business want to read blog posts about how to create their own luxury cakes?Will customers of a family photographer want to learn about taking their ow...  Read More...

  • To blog or not to blog

    This is the question a lot of creative entrepreneurs have. Everyone seems to be doing it but you’ve got a business to run. Do you have enough time to add another recurring task to your todo list?   Read More...

  • Letting your connections know about your website

    There are a lot of methods to build traffic to your business website, such as SEO, content marketing and advertising. All of these take time and money before you will start to see real results. One way to build awareness of your business website is to leverage your existing network of connections (friends, family, colleagues etc).   Read More...

  • Leverage other websites to grow your own audience

    A common misconception about websites is that if you have one, people will automatically find it. In truth, you need to put a lot of work into promoting your website on an ongoing basis. One of the most common and well known routes is search engine optimisation.   Read More...