Everything listed under: Education based marketing

  • Who are you blogging for?

    Blogging is an incredibly powerful business tool that can really help you grow your business over the long term. But often, when preparing to write for our blog, we can get caught up with who we should write for. We try and picture our ideal customers and wonder what they will enjoy reading in our blog posts.Will customers of a luxury cake design business want to read blog posts about how to create their own luxury cakes?Will customers of a family photographer want to learn about taking their ow...  Read More...

  • Focus on content over SEO or advertising

    A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social media strategy to drive traffic to their website. These things do have a place, some of the time. But I have found them to not be the most predicable and sustainable route to driving traffic and building awareness for your brand.   Read More...

  • Creating content that people like, trust and share

    Writing content consistently is one of the best ways that you can increase your online profile and grow your business. Creating content that really helps your audience, will naturally be shared and bring in more people. Over time, it will also attract people from search engines like Google.   Read More...

  • Educate, don't sell: An introduction to education based marketing

    People don't like being sold to. Good advertisers know this and create adverts that blend into the environment. Subtle enough to appear as if they are not trying to sell to you.   Read More...